Behind the Scenes at our ss25 shoot

On what felt like the last day of sunshine in 2024, we headed out to our beloved South Downs to shoot the Sideline SS25 campaign. We shot the first drop in the morning on one of the highest points on our local national park known as Bo Peep. Its a steep drive up a winding road and when you reach the top you can see as far as the eye will allow, a breathtaking sight. The weather was perfect, if a little windy which added to the fun and windswept look you will see in some of the pictures.

We then travelled down off the hills to the beautiful village of Firle which sits at the foot of the chalky Downs. The village leads to a myriad of routes and footpaths over the Downs to the sea. The Old Coach Road ,which passes through Firle, follows the undulating path and was the original route linking Brighton and Eastbourne.

This was the last destination for the fist part of our shoot before heading towards the coats for Drop 2… more to come on this soon.