Muses


I design for the women around me – like-minded women who care about fashion and how they dress, who are effortlessly stylish and softly confident. They’re not interested in faddy, throwaway clothing, instead coveting unique pieces that show integrity and thoughtfulness in their design

Ellen Brookes, designer and founder of SIDELINE

This blog is dedicated to the women who inspire SIDELINE.  Here is a little insight into what inspires them and the way the wear the collection. 

TAYLR ANNE: Fashion Blogger

TAYLR ANNE: Fashion Blogger

Tell us a little about yourself…. What inspires you?

I run a blog full-time, based in beautiful Southern California. The balance of working in the industry I love and having a slow life full of quiet mornings and cuddles with my dogs gives me a very happy life. I have only recently rediscovered how much I crave this lifestyle and it makes me feel truly alive. I am inspired by a multitude of things… art, the quiet hours of the morning before the sun rises, color, earth tones, simplicity, coffee, long road trips, traveling, natural materials. I am constantly inspired when I keep my eyes stimulated. I go to Pinterest often; it is where most of my inspiration is chaotically organized. 

What makes you happy?

Simple things. Being in the open air or surrounded by art. Being with someone I love, cooking, my dogs, family, sunshine. I think I am happiest when I am able to love deeply and take care of things that are important to me.

Who is your style icon and why?

I am inspired by so many things when it comes to style that often this question is a hard one for me to answer. As someone who studied art in college, I am constantly seeking visual inspiration. I have found that there are certain things I am drawn to which ends up connecting in other aspects of my life. An example in color: as the days are heating up, I find myself drawn to warm earth tones you’d find in the desert. That color is influenced in my closet and home.. I want those rich tones everywhere.

What are you currently listening to and reading at the moment?

I love music and reading! I actually update a playlist every week with tunes I can’t get out of my head, you can follow it here: https://open.spotify.com/user/taylrkreutziger/playlist/52PMPsCJlmsFcCrUhIgKzF. For books, I am currently reading Brain on Fire by Susannah Cahalan and The Art of Peace and Happiness by Rupert Spira, and I just started a Book Club created by Emma Roberts and Karah Preiss called @belletrist so South and West by Joan Didion is next.

What do you like about Sideline?

I think Sideline is the perfect combination for the modern woman. Balancing both life in the ‘workplace’ while making home life a priority, I think women need a wardrobe that can do both. Living on the coast of California has given me a very laid back style, where effortless seems most natural. Looking and feeling the collection Sideline has created, it’s easy to see that these pieces are quality, meant to be worn over and over again. In a world where overconsumption seems to be the norm, it’s beautiful to see companies like Sideline creating gorgeous, intricate pieces that could be in your closet forever. 

Read Taylr's blog post about the S/S17 collection here.

JULIA REBAUDO: Fashion Blogger

JULIA REBAUDO: Fashion Blogger

Tell us a bit about yourself...What inspires you?

Gosh, anything and everything. I love walking in the city, checking out cafes and shops, discovering hidden corners. I'm also such a home bird and can spend days indoors just pottering and reading. Sometimes I look like I'm zoning out, that's usually when I've seen something I want to photograph. 

Image by Life of Yablon.

What makes you happy?

Cuddling my little boy Gus! Nothing beats it. That and drinking coffee unrushed. But also photographing things, walking long distances and dancing in the kitchen!

Who is your style icon? 

I love the chicness of French women and their clothes. So a mix of French influenced style icons like Jane Birkin and Jean Seberg. 

Image by Life of Yablon.

What are you listening to and reading at the moment? 

I am completely loving a track by Haim just now, which I have on repeat "If I Change My Mind". I've just finished reading the brilliant Lucky Boy by Shanthi Sekaran. 

What do you like about SIDELINE? 

I adore the strong confident designs that fit so extraordinarily well!

Image by Life of Yablon.

LARCH ALDRED: Textile Designer

LARCH ALDRED: Textile Designer

Tell us a bit about yourself...

I work in fashion and textiles designing one off bespoke pieces that are bought or commissioned by fashion houses in London, Paris, New York and LA. My work ranges from strong geometric lines to romantic flower stories, bold and graphic or delicate and intricate but always involving handwork and an element of craft. Living in Brighton is perfect and just a short ride to the big smoke. I love being so near to the sea!

What inspires you?

I'm currently inspired by photographs of Patti Smith 1969-1976 by Judy Linn, Tracy Emin's neon series, and a huge, messy pile of vintage textiles and ribbons sitting in my studio. 

Image by Anna Starmer

Image by Anna Starmer

What makes you happy?

Happiness to me is a productive week in the studio, then getting out in nature at the weekend with loved ones and friends - I still love climbing trees! Then home to share great food.

Who is your style icon and why?

My style icon is the dancer and choreographer Pina Bausch for her inner strength, beauty and grace. I love the way she plays with the contradiction of masculine and feminine both in her own style and as a recurring theme in her work.

"Dance Dance otherwise we are lost": Pina Bausch.
Image by Anna Starmer

Image by Anna Starmer

Image by Anna Starmer

Image by Anna Starmer

What you listening to and reading at the moment?

I'm currently listening to Agnes Obel Citizens of Glass and Nick Cave And The Bad Seeds Skeleton Tree. I have The Power of Now by Eckhart Tolle on my bedside table that I'm rereading. 

What do you like about SIDELINE? 

What I love about Sideline is the label's commitment to functional, understated beauty and quiet design. They are pieces to keep and love and ones you'll want to throw on again and again. 

Image by Anna Starmer

Image by Anna Starmer

ABBY MOSSERI: Jeweller

ABBY MOSSERI: Jeweller

Tell us a bit about yourself...

I am a traditional jeweller based in Sussex with a passion for natural gemstones.  I was born on the island of Malta and came here via Tanzania, Herefordshire , London and Brighton.  I am married to an artist and we are growing to beautiful boys. 

What inspires you?

Tribal/ancient jewelry and art and my truly wonderful girlfriends.

Image by Anna Starmer

Image by Anna Starmer

What makes you happy?

Cycling in nature, eating out with my boys, productive days in my workshop and SUN !!!

Who is your style icon and why?

I have a few but at top i think is Bjork – music, art, fashion and theatre all rolled into one incredible female.  And Frida Khalo always.

What you listening to and reading at the moment?

I’m listening to A Moon Shaped Pool by Radio Head because its new and genius.  I’m reading Under the Udala Trees by Chinelo Okparanta. 

What do you like about SIDELINE? 

The detailing and the mix of fabrics within one item make SIDELINE garments stand out for me - they feel crafted. I have a passion for blue/indigo fabric so many pieces hit the spot for me. 

Image by Anna Starmer

Image by Anna Starmer

Abby wears the Lucy Jumpsuit from the first SIDELINE season SS15

OLIVIA BULLOCK: Artist/Illustrator

OLIVIA BULLOCK: Artist/Illustrator

Tell us a bit about yourself...

I am an artist and illustrator, music enthusiast and keen sartorialist.  I am also a very proud mother of two immensely funny and completely crazy boys.  Once a city dweller, now happily settled in more bucolic surroundings...but not too far from the city!

What inspires you?

This is a difficult question, as I can find inspiration in everywhere, in the most mundane, like the way the bubbles form whilst washing up or an overheard fragment of a conversation. But of course I have my key themes in my work that are always consistent, the things that have always interested me, such as history, fashion, music, but perhaps more specifically Im attracted to the incongruous, the eccentric, the rebelliousness! I also love a bit of humor, things that make me laugh are always a constant source of inspiration.

Image by Anna Starmer

Image by Anna Starmer

What makes you happy?

It's usually the small things - being in my studio, working on an exciting commission, walking over the downs, seeing friends and family, having a tidy house (ha! ), the list goes on.

But not a day goes past when I don't look at my kids and I'm reminded of what makes me happiest.

Who is your style icon and why?

I have many style icons, but not all of them necessarily inspire what I wear.  I’m always attracted to simple, unfussy, understated and classic design. Historically, I've always admired Louise Brooks and Schaparelli, I'm also a big fan of French actresses Anna Karina and Jane Birkin. But I also love the androgyny of Tilda Swinton and the exuberance and eccentricity of Grace Jones and Vivienne Westwood. To put it simply, I admire anyone who chooses to dress creatively and individually.  I plan to, one day look exactly like Linda Rodin, and grow old uniquely gracefully, and utterly debonair! 

Image by Anna Starmer

Image by Anna Starmer

What you listening to and reading at the moment?

I often DJ so I'm constantly listening to music in search of something new...and old! In fact I have music on all the time in my studio, I can't work without it. My tastes are very eclectic, but I have been listening to a lot of Susan Christie and Ennio Morricone in my studio at the moment, helps with the concentration. What I listen to changes depending on my mood, and I might shake it up with ESG or a bit of post-punk.

I have just finished reading 'The Sea, the Sea' by Iris Murdoch. This is the second time I have read this book, and I felt compelled to read it again. It's almost spellbinding, hypnotic, as I find most of her books are. She portrays such an intriguing, yet insightful analysis of the human condition.

Image by Anna Starmer

Image by Anna Starmer

What do you like about SIDELINE? 

It's all in the details! What I always look for when I'm choosing clothes, apart from the quality and feel of a garment, are the little details, the things you don't immediately notice, like a little seam, here, or a little button there, things that emerge quietly as you look at them. For me, that's what makes a beautiful piece of clothing, and SIDELINE clothes always have those little surprises. The fabric is also imperative to the style, and it's sometimes hard to get that right. There is so much consideration in the choice of fabrics, and they are so very tactile, especially the embroidered pieces. They are a timeless work of art.

Olivia wears the Danni Dungarees from this season.

JODY JUBA : Owner/Director - House of Juba Artists Agency

JODY JUBA : Owner/Director - House of Juba Artists Agency

Tell us a bit about yourself…

My name is Jody and I am the founder of House of Juba.  House of Juba is a vibrant, modern artists agency based in Brighton and London, that’s committed to championing work it admires and believes in.

The roster of talent we represent and support is carefully curated. It includes photographers, stylists, prop makers and artists working across fashion, editorial and advertising. 

For both our photographers and our clients, House of Juba is distinctive both in its open and honest approach and its professional and positive attitude.

Image by Anna Starmer

Image by Anna Starmer

What inspires you? 

I am constantly inspired by my surroundings, especially people - I am a big people watcher!  Having worked in the creative industries for over 15 years I have been super lucky to work with some incredible people throughout the years. I was lucky enough to work with and run a gallery with two amazing photographers early in my career, the legendary music photographers David Redfern and Keith Morris. They taught me so much and those tricks of the trade have proved invaluable. They also gave me access to some amazing music venues back in London back in the day….we had a lot of fun! I worked at the V&A straight out of University and that totally fed my passion for fashion and photography.

What makes you happy? 

Being happy for me is being by the sea and being with my family. I was born in Canada and my dad was a boat builder, and both granddads were sailors. I love the outdoors, when all is crazy and wild with life I walk on the beach and try to remember what's important.  We get so obsessed with snapping every moment of our lives and checking who's doing what, we all need a bit of time out to think and breath some days and it works wonders for the soul! My 3 boys totally ground me and I think without the support and patience of my husband I would probably be running around in circles A LOT! :)

Who is your style icon and why? 

Kate Moss hands down. I could write about this for ages...I met her on my first day at the V&A at a function and was totally in awe. I am all about the strong independent woman, style icons for me are Stella Tennant, Erin O'connor, Chloe Sevigny, Julianne Moore, Cate Blanchet. I love people who have their own style, not following the crowd. Knowing whats right for you and what makes you feel confident and sexy. My Grandma has handed down so many amazing vintage pieces to me over the years and I treasure these, jackets my Grandad brought her back from sailing trips over seas in the 50's & 60's. I have two boys so they have to endure a lot of dressing up at home!

Image by Anna Starmer

Image by Anna Starmer

What you listening to and reading at the moment? 

I have just read David Nichols "Us"…absolutely fab….made me cry….listening to Anohni, super chilled and moving and also blasting out some ibiza tunes after a recent all girls holiday, totally liberating!

What do you like about SIDELINE?

For me its always been about mixing things up, say a really good statement jacket with your favourite jeans or t-shirt. Given my LOVE for jackets I have become a total convert to the SIDELINE jackets….I have 3 in total. I also love the Maggie shawl from the first season (seen in the background in image below).  The shawl is an instant outfit lifter and I always have it in my bag. I love the look and feel of it and it gets a lot of comments, it takes me from day to night and for that reason its my fave piece. The fabulous attention to detail, makes an outfit stunning and makes me feel fab!

Image by Anna Starmer

Image by Anna Starmer

Jody wears the Agatha Top from this season with SIDELINE trousers from the launch season SS15.