Thoughtful design and subtle, understated detail are at the core of British contemporary womenswear label SIDELINE, whose foundation is woven indigo fabrics worked into inventive designs. Clean yet relaxed and feminine, this line of everyday clothing feels special and is designed to be worn, returned to, and loved again and again. Every collection is designed by founder Ellen Brookes at the SIDELINE studio on England’s south coast – housed in a converted brewery, its brick walls are pinned with inspirational imagery and textiles, acting as an ever-evolving mood board to inform each piece.
“I design for the women around me – like-minded women who care about fashion and how they dress, who are effortlessly stylish and softly confident. They’re not interested in faddy, throwaway clothing, instead coveting unique pieces that show integrity and thoughtfulness in their design”
Ellen Brookes, designer and founder
We are committed to reducing our impact on the earth. The foundation of SIDELINE has always been to make clothes that last as a reaction to the industry of throw-away fashion.
All of our denim and casual cottons are treated with innovative laser technology and water-less ozone washing.
Our packaging is 100% water soluble and marine-safe made from only Hydrogen, Oxygen & Carbon meaning we have eliminated single use plastic from our process completely.
Each season we strive to become more sustainable and in 2019 we are looking to replace our cotton and denim fabrics with organic fibres.
Every woven SIDELINE piece is proudly made in a small factory in Vietnam that specialises in high quality denim and casual production. Every piece in the SIDELINE collection is made with the same care it is designed with. Our knitwear and knitted accessories are made by long established manufactuers in Scotland using traditional seam-free machinery and only the best quality yarns.
SIDELINE prides itself on ethical and sustainable practices, prioritising ethical manufacturing, fair working conditions and living wages.